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Coming Soon – COVERGIRL #instaGLAM XL Nail Gel

COVERGIRL #instaGLAM Collection

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Thanks to the DVR, I rarely watch commercials but, when something catches my eye, I hit rewind. That’s what happened over the weekend  when I spied a new COVERGIRL ad with Katy Perry featuring a new COVERGIRL #instaGLAM collection.

When I realized a new line of nail polish was involved, I had to investigate. Get ready to stalk your local drugstores for the COVERGIRL XL Nail Gel.

COVERGIRL’s new #instaGLAM Collection is inspired by generation NOW. We are living in an insta-era with millennials wanting to look picture perfect 24/7, while experimenting with the latest beauty trends. The #instaGLAM Collection empowers women to create like – worthy beauty looks so they can be ready in a snap.

COVERGIRL XL Nail Gel

As much as I wish brands would stop trying to “make fetch happen” by including “Gel” in the names of their polish and treatment lines (it will never be the same as Gel Polish), I get that it’s a brilliant marketing technique. People flock to anything that sounds like it will deliver a gel-like finish and wear without the need for UV or lengthy removal.

Considering how impressed I am with what the P&G Labs did with the Outlast Stay Brilliant Nail Gloss, I’m hoping XL Nail Gel delivers just as well, even if it’s not “gel.”

COVERGIRL XL Nail Gel #instaGLAM

The COVERGIRL #instaGLAM collection includes

COVERGIRL Colorlicious Lip Gloss #instaGLAM

COVERGIRL Colorlicious Lip Gloss

COVERGIRL Ready Set Gorgeous Concealer, Foundation and Powder #instaGLAM

COVERGIRL Ready Set Gorgeous Concealer, Foundation and Powder

COVERGIRL Bombshell Curvaceous Mascara #instaGLAM

COVERGIRL Bombshell Curvaceous Mascara by LashBlast

To celebrate the launch, COVERGIRL sent spokesperson Katy Perry an #instaGLAM themed cake, as shared on their Instagram, and released this new ad.

The COVERGIRL #instaGLAM collection officially launches in July 2014 at mass retailers nationwide but, according to Nouveau Cheap, displays are already popping up at Walgreens in select markets and I found the XL Nail Gels on Amazon.com.

Who else is excited try this new line of polish? Are you loving the sleek Colorlicious Lip Gloss packaging as much as I am?

Disclosure: Images courtesy of COVERGIRL. Affiliate links appear in this post. When you purchase through an affiliate link, you help support this site. For more info view my Disclosure Policy
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There Are 10 Brilliant Comments

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  1. Lexie says:

    I’ve seen the lipglosses at Walgreens but they seemed a little pricey for Covergirl at $9/ea. I can’t wait to try the polishes though! Thanks for the info!

  2. Chantel says:

    Pretty nail polishes.

  3. Zettye Hillary says:

    Can’t wait to try this sleek Colorlicious Lip Gloss & XL Nail Gel

  4. Carrie says:

    Looks interesting! Thanks for putting these on my radar! A bit off-topic – do you have any plans to review the Maybelline Bleached Neons or the OPI Brazil collection? Would love to see your swatches of both!

  5. Jen says:

    I saw these about a week ago at Wag’s and wasn’t impressed with the color selection. I also thought it was kind of ironic that the bottle size is 13ml – its not extra large by any means.

  6. Jennifer says:

    I did find the glosses, the XL’s and the Hunger Games full size items at a Walgreen’s here in Birmingham, MI. They look good but I forgot my coupons, so I didn’t buy anything. YET. :)

  7. Pam says:

    Ran across a display of this polish at Walgreen’s yesterday and picked-up the blue. Don’t have the bottle close-by so can’t give the name. I swatched it on a nail wheel this morning and can tell you it’s a highly pigmented creme with a decent formula and nice shine. It’s almost a one-coater, but two is beautiful. When I change-out my current mani I will try it and see what the wear is like.

  8. Sue says:

    I’ve seen the XL polishes at BBB. They are $5.99 apiece, but I didn’t buy any because the color selection wasn’t very interesting. It is nice that Cover Girl’s nail products are made in France, though.

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