Nubar Jeans Collection Preview

Posted on September 23, 2011

We all knew it would happen. That shortly after the Chanel Les Jeans de Chanel collection launched, other brands would follow suit with their own inspired send-ups. Nubar is one of the first out of the gate with their upcoming Nubar Jeans collection.

nubar jeans collection nail polish bottles Nubar Jeans Collection Preview

Keep reading to take a closer look at the polishes.

Faded Jeans - a light blue shimmer
nubar faded jeans nail polish Nubar Jeans Collection Preview

Boyfriend Jeans – a medium blue creme
nubar boyfriend jeans nail polish Nubar Jeans Collection Preview

Dark Wash Jeans - a dark blue creme
nubar dark wash jeans nail polish Nubar Jeans Collection Preview

The Nubar Jeans collection will retail for $19.99/set for all three polishes. The collection will be available either late next week (9/28) or early the following week (10/5) on ByNubar.com.

Considering that the set will retail for less than one Chanel nail polish I’m definitely curious to see how similar the Nubar shades are to the originals.

So are you excited about this collection? How do you feel about a brand so blatantly imitating another? Granted this isn’t the first time a brand has created makeup based on denim (ie MAC) but this is pretty dead-on dupe-ish.

pixel Nubar Jeans Collection Preview

75 Responses to “Nubar Jeans Collection Preview”

  1. flipflopgal says:

    A company called Bettina did a Jeans themed set of polish earlier this year for Spring.

    http://www.letthemhavepolish.com/2011/07/bettina-jeans-collection-revisited.html

    At any rate, I don’t mind the dupe-age (of any brand). There are those of us who can’t (or won’t) pay the $$$ for Chanel, Deborah Lippmann, or any “high end” brand.

  2. Lis says:

    was disappointed with the Chanel release because the jeans collection seems like such a plain and borin idea for a limited release and am even more disappointed with Nubar (and anyone else who will probably jump onto the bandwagon in the next months) for copying such a boring release. IF you gotta dupe popular brands, at least dupe their interesting releases! :/

  3. Emily says:

    Ugh, I thought the concept of denim inspired polish sounded kind of dated (even when Chanel did it, honestly), and then I saw that promo art! I’m in marketing and I’ve observed that there are some industries where there’s no way to copy another brand subtly—e.g. clothing and especially accessories; certain types of technology; certain types of toys. Nail polish, on the other hand, seems like a product that you could dupe with more grace and subtlety!

  4. Christine Mahoney says:

    I LOVE blue, so I’m really looking forward to seeing swatches of these!

  5. Wow . I like the nail paint collection. May I know the prize of nail pant.

  6. MissDoll says:

    I’m not just excited about them but I WANT THEM ALL!!
    I love blue trend-a lot of new blues on market

  7. I’d like to see the swatches. The ad campaign looks a little cheap.

  8. steroids says:

    Wow… they didn’t even try to call it something slightly different. Not that the “blue pants collection” has a nice sound to it… but still!

  9. Ellen CA says:

    Maybe I’ll wait until Sinful Colors copies them and just spend $1.99 each.

  10. Medusa says:

    Very tacky & trashy marketing. Also concur with others on here regarding the blatant rip-off. Can CHANEL sue them over this?

  11. Ali says:

    I will really like to see the real swatches of the colors, they look like some very easy to use blues, just like jeans I guess and I think I saw the concept of blue jeans before with bourjois, or somewhere else, and nubar is much more cheaper, and I don’t know if anyone else has this experience with chanel, but it gives me allergies, and for over 20 a bottle, I say Nubar is my thing…WILL YOU BE SWATCHING THE COLORS ON YOUR NAILS SOON?, few days with no swatches from you! I miss you!

  12. Lina Kim says:

    whooa I love this shade :3

  13. Reena says:

    I just love the colors! So gorgeous!!!

  14. Luka says:

    Is everything ok?

  15. I’m too distracted by the poorly-produced image to focus on the polish colors.

  16. Briana says:

    Has anyone got their hands on these yet? I’d love to know what they are like

  17. Amy says:

    Beautiful colors love all the blues my fav!
    XOXO

  18. Maya says:

    I love Nubar, so I have no problem with them copying Chanel, it’s the first time they got the inspiration from another brand. Moreover, I just bought Boyfriend Jeans, and it’s stunning.

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