365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
While I had heard of Nails Inc for quite some time from international Fanatics, it wasn’t until I went to Cosmoprof in Las Vegas a couple years ago, that I actually got to see the polishes in person. At the show I met reps for the brand, drooled over their limited edition, crystal encrusted caps and discovered their amazing Kensington Caviar 45 Second Top Coat. However, until now I haven’t really worn their polishes.
Before last summer Nails Inc were pretty hard to acquire here in the US. Unless you found a British e-tailer willing to ship here (ASOS no longer does) or had a friend overseas, it wasn’t happening. While you still can’t find the brand sold on a US website, you can get your hands on Nails Inc polishes at Henri Bendel stores, so that’s something.
For today’s 365 I decided I wanted to wear a fun pop of color since I’m going to see Jo Koy, from Chelsea Lately, tonight and I’m wearing mostly black. Nails Inc St John’s Wood is the perfect choice.
Formula & Application: Nails Inc nail polishes are 4-Free (includes formaldehyde resin). The round glass bottles are topped with a thick, round, smooth cap of the same width. The brush is round and pretty thick with bristles that give some resistance when you try to fan it out. I’m not a huge fan of the brush. Mine had some wonky bristles that I needed to cut and it didn’t give me a lot of control in laying down the polish. I made more application errors than I have in a long time due to the brush.
The formula itself is AH-MAZING! In spite of the brush issues this color is so pigmented I only needed one coat. No, that’s not a mistake, I said ONE COAT! Fabulous, right? Plus it leveled out perfectly. The only odd part was that it dried with a satin finish so you definitely need a top coat.
Nails Inc St John’s Wood walks the line between blue and purple. It’s like a deep violet hue but it has too much blue in its base for that. It’s a hard color to describe. If violets and cornflowers cross pollinated, this would be the result. At first I thought I might be looking at a RBL Purple Haze dupe because in sunlight it’s very purple but next to each other, St John’s Wood looks incredibly blue.
Bottom Line: A cool toned, one coat purple or should I say burple? Um, sign me up. I hate hate hate the brush but the color and formula are so good, I can almost forgive it for sucking so bad. If you have the means, this one won’t disappoint.
365 of Untrieds Stash/Share Verdict: An easy decision. STASH!!
Thoughts on St John’s Wood? If you had easier access to it in the US would you buy a bottle? What has your experience been with Nails Inc polishes? Are they all this pigmented?
Disclosure: A sample was provided to me by reps for Nails Inc. For more info view my Disclosure Policy.