Justin Bieber Nail Polish?? Really??

Posted on October 12, 2010

Justin Bieber’s collaboration with Nicole by OPI, the One Less Lonely Girl Collection, was the first topic of discussion last night on my fave late night talk show, Chelsea Lately. The conversation that took place at the roundtable pretty much sums up my feelings on the subject. Does he even know this is happening? As Chelsea later mentioned, why not come out with a hair product?  People have been asking me about this for a few days now and my only real response is, “I can’t with the Bieber!”

“So Justin Bieber has his own nail polish line. [long pause & incredulous stare] This is as close as any girl is ever going to get to one of his fingers. He probably doesn’t even know that he has a nail polish line. He probably has no idea that this even exits. – Chelsea Handler on Chelsea Lately

“It’s so humiliating. Like you know he doesn’t want to launch nail polish. He’s like ‘Hey Mom, can’t we launch basketballs? Can’t we launch basketballs?’ ‘Uh no, no one with balls listens to your music.’” – Natasha Leggero on Chelsea Lately

I get that the “I’m A Belieber” nation is strong with a lot of buying power and Nicole by OPI is smart to partner with him but I can’t help but roll my eyes at it all. What does this kid have to do with nail polish? If you’re looking for a tween star to sell nail color there are a LOT of better options that make sense.  Regardless, I’m sure it will sell out since the colors do look pretty and there’s a confetti heart glitter polish that will drive every little girl crazy.

Me + Blue, Step 2 The Beat Of My Heart, Give Me The First Dance, One Less Lonely Glitter, Prized Possession Purple, OMB!
nicole opi justin beiber nail polish walmart Justin Bieber Nail Polish??  Really??

The One Less Lonely Girl Collection from Nicole by OPI will launch in December 2010 at Walmart with these six shades. Another set of six will release in January 2011. After that the whole collection will be available at Sears, Target and ULTA in February 2011.

So what do you think? Will you be getting these polishes in spite of the Bieber association or because of it? Does it matter if a celebrity is involved as long as you like the colors?

pixel Justin Bieber Nail Polish??  Really??

73 Responses to “Justin Bieber Nail Polish?? Really??”

  1. Edna says:

    I was in search of the particulars when it comes to today’s headlines regarding the Justin Bieber nail polish and I arrived on this website. I can not wait to get the Biebz finger nail polish. I am convinced that my first opportunity to get the polish will be when it sells at Wal Mart. I just think that this will help to make a great Christmas gift idea for me personally…

  2. Andrea says:

    I LOVE Justin Bieber so much! I will (OF COURSE) buy ALL of his nail polish! I wish I could meet Justin Bieber! I love his singing and i’m trying to get out there in singing! Right now I am singing at home and having FUN with it all! I cant wait for it to come out!So I guess i’m a Justin Bieber FAN ….. Check I am his #1 FAN! Justin if you are reading this I LOVE YOU SO MUCH! !!!!! I’m soooo happy that i’m getting his nail polish!!!!!!!!!!!!!!!!

  3. Michaela Ryan says:

    I don’t care what anybody else thinks :) I don’t hate him! My personal opion is I love his music, And I think he’s cute. The thing is, When people say they hate him… It’s like saying you wish you could take a knife and stab him in the throat. If you have faith in god then you know Hating is wrong. Im a 14 year old girl with bieber fever. Say what you want about me. But karma is gunna come back and bite you in the … Well you get the message. Kay yea he has a high voice why do you care. You dont HAVE to lisen to his music if you don’t want to. I mean Really, The first thing I learned in Kindergarnden is If you don’t have anything nice to say dont say ANYTHING AT ALL! So all you haters out there keep hating but really weres this going to get you in life. While your waisting your time finding ways to make up new insults in life to hurt others. I’ll be the one trying to help find a cure for cancer or do something WORTH my time:) Words can hurt use them in ways to help not hurt

    • elizabeth says:

      wow that…(im not joking) is right i love peeps who stand up in what that believe in so i like what you said! it really made me think that life is to short to hate someone and something so much you waste your time! im a 12 year old girl and like you said i have bieber fever!i would like to be friends with you if its ok!!! :P

    • Shelbie says:

      Ur a huge fan I guess that’s cool and u have faith in something

  4. BiebsLovexx says:

    im like a HUGE bieber fan but at first i too was wondering how justin bieber and nail polish are related…. well heres some news…
    apparently the collection isnt designed by justin at all….
    its by the fans!! (or beliebers, i must say)
    they got a few fans to make these colours!!

    well i love the step 2 the beat of my heart and the one less lonely glitter!! cant wait!! ill surely buy em :D

  5. Alexa K says:

    Why do I have the feeling that any mom who doesn’t put this in her pre-tween or tween’s stocking is going to be toast at Christmas!

    • Abby says:

      Hahahaha, Alexa, you are soo right :)

    • dill says:

      It’s stupid how parents let these fads get taken this far. 2 Years ago every little girl loved Hannah Montana, now Beiber – what happens when his voice starts deepening and cracking ? When he starts looking for a relationship? I sense a mass suicide of stupid little girls! I guess I gotta give it to him for that one.
      .
      Parents – Grow up! Your children should not look up to industry created douchers. When your daughters come of age – they will be looking up to Kim Kardashian, or any other wh0.re like her. THEN you will be taking care of your 16 year old’s baby while she parties and gets knocked up again.
      .
      All of a sudden your mortgage doesn’t seem so bad.

  6. [...] a bright, glittery, Bieber-inspired line of Nicole by OPI nail polish aptly titled the “One Less Lonely Girl Collection,” coming out in December and January [...]

  7. Maryssa says:

    I might buy give me the first dance, because i love silver polish, but the rest…ehh.

  8. cx420ns says:

    i saw it at walmart last night, didn’t notice it was beiber polish til i picked it up… and then i put it back down and bought Gone Wishin >.

  9. abbie:) says:

    i think its a good idea. its going to a charity which is going to help alot of children go to school. it’s sweet:’]

  10. kathy says:

    I just got “‘Baby’ Blue” and I LOVE IT. The formula is INCREDIBLE! The brush is a bit weird (streaky), but the polish evens out perfectly and is opaque after one coat. The color is similar to OPI’s “What’s with the Cattitude?” but a bit bluer and brighter. Such a surprise, and I am very impressed!!!

  11. I live in Europee . says:

    I don`t like Justin Bieber Because his voice is GIRLY . !

    (I don’t know what you written here is , I know only about this : “justin-bieber- nail -polish” )

  12. Janine says:

    Hi, Michelle! Love your blog.

    Myself, I honestly do not give a hoot if these polishes come emblazoned with some teenage pop idol’s face on them. I finally picked up the confetti heart glitter one after stalking it out at WalMart for months, because it’s cute, and I might pick up the purple glitter too.

    Although I do think it’s funny the kid has a line of nail polishes. What a seventeen-year-old boy has to do with glittery polish is beyond me, LOL. I bet his guy friends give him no end of sh*t for it.

    Whatever, apparently he’s the new Kiss except without the balls. Next thing there’ll be Justin Bieber toilet paper.

    I absolutely cracked up at the reply by “Andrea”.

  13. Caitlyn says:

    I live in Europe and though I have heard of Justin Bieber as some kind of teenie star, I don’t know any of his songs. Maybe I should visit youtube and hear for myself what he is doing ^^
    I also think his friends made fun of him having a polish line *g* but I also understand why girls would want to buy it.
    If Amy Lee from Evanescence would create a few colors with Nicole by Opi or someone else, I would be very interested ^^ and if they were pretty, I would totally buy them.

    Sometimes I buy nail polishes only for their names. Not often, true, but it has happened ^^

    So .. I don’t really get that “Bieber fever” or what is so special about this boy, but I expect it will pass, like any other teenie star from any other decade ;)
    So, little girls out there, have fun as long as it lasts and if those polishes make you feel good, buy them ^^

  14. Briar says:

    I really like these colours but would feel really bad wearing them on my nails knowing that they were endorsed by the devil himself.

  15. [...] Lacquered Up lamented the entrance of Justin Bieber into the realm of nail polish. Am I the only person who has never heard a Justin Bieber [...]

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