We started our day attending an education class for brands on how to retail their products online. Beth Mayall, Editor In Chief of TotalBeauty.com, was speaking on the tools brands can use to gain online exposure including blogs, like ALU.
Next stop was the Entity Beauty booth. I’ve seen Entity’s products on TransDesign.com but I haven’t tried them before. I couldn’t help but be drawn to their sleek bottles and fun colors. So far they only have the two color collections and a set of french mani colors but if these do well, they may release more in the future. Any Entity fans in the house??
Of course, my trip wouldn’t be complete without a stop at the AII Beauty booth, parent company of China Glaze. I met up with my pal Anne to check out what’s coming next from the fanatic fave.
Created for the Japanese market, China Glaze is releasing a set of 50 glitters/chromes in mini sized bottles here in the US. There are sparklers in a range of shades and glitter sizes. There’s a pink glitter that reminds me of Good Witch? on crack. ***Edited to add: Apparently the minis won’t be available here, the glitters will be full size in the US.***
Instead of jumping on the matte bandwagon, which is sure to burn out, China Glaze is launching a set of Fall metallics called Khrome. Think, Romantiques in shades more appropriate for the season. Though I’m told they are much less streaky than the Romantiques. Yay for that!!
Folloing Khrome comes the return of Emerald Sparkle for Holiday. This time it’s being packaged with a new gold glass flecked polish, 5 Golden Rings, in addition to Tinsel and Ruby Pumps from last year’s Sleigh Ride collection.
Dark Secrets is this year’s Winter collection and I’m so drooling over the purple, teal and gray. I can’t WAIT to try them out.
And as my Twitter followers know… the Wizard of Ooh Ahz collection is making a triumphant return. A long, long time ago I sent swatches of my original WOOA polishes to China Glaze to help them recreate the collection. It was originally slated to release this year but was pushed back to Spring 2010. It’s been so hard keeping my yap shut on this one. I know news of it leaked a bit on MUA but nothing had been publicly confirmed until now. So those of you who have been lemming Dorothy Who?, Good Witch?, C-c-courage, Cowardly Lyin’ and The Tan Man, your wait will soon be over. Can you even contain your excitement??
Now I wish I could show you pictures of what Essie and OPI have cooked up but they keep their polishes under lock and key away from spying eyes and cameras. With so many manufacturers in one place, all competeing for our attention, is it any wonder?
We finished our day at the show with a lovely relaxing dinner at Zeffirino in the Venetian. Being that my red eye flight home was already delayed and time was on my side, we decided to indulge ourselves. We had a gorgeous view from our table of the Canal Shoppes and gondolas below as we dined on delicious fish (all of us went the fish route) and yummy wine. We even witnessed a couple getting engaged on a gondola. How sweet!
And what dinner is complete without a decadent dessert? We all tried something different so we could share. Mine was the pyramid shaped confection. It was a cappuccino creme covered in a creme brulee-esque toasted chocolate shell with raspberry sauce. Perfection! Though the pear filled, caramel covered creme and cannoli were delicious as well.
It’s a shame drama with my plane’s auxillary power had to ruin the night but it didn’t wreck my trip. I had an absolute blast with my fellow blogger Phyllis and the ladies from Total Beauty. It was great getting to see some of my blogging pals and my fave nail brands. I’m already counting down to Cosmoprof 2010!
btw, Phyllis has some pics of the CND Colour & Effects polishes she brought home on her blog. Check them out!