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Chanel Shade Parade – Watch Your Favorite Chanel Nail Polishes Dance

By on September 2, 2011
in Chanel

This Chanel Shade Parade video has been getting quite a bit of buzz and couldn’t resist sharing. It’s so quirky and unexpected for Chanel that I can’t help but love it.

What’s interesting is a contestant in the Sally Hansen PopTent Video Contest that I judged submitted their version of a Sally Hansen Salon Effects commercial with walking fingers, only they were strutting a catwalk, not kicking up their heels in dance.

At the end the “credits” list the 18 Chanel Le Vernis nail polish colors used in the video and I actually have a lot of them, 14 to be exact. How many do you own?

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There Are 21 Brilliant Comments

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  1. Reka says:

    Love this video, and the music as well. However – considering the chiptastic quality of the Chanel nail varnishes, I came to wonder how many times they had to repaint those nails so that the lacuer would endure all that tapping on the hard surfaces.
    I have all the Chanel shades I want – Black Pearl and Paradoxal.

  2. Faye says:

    Awesome commercial, and I have way too many Chanel polishes. It would have been an even better ad if they had hands of all races/ethnicities — although I suspect they had one person with all the polishes — the hands looked the same. Still very cool.

  3. Camila says:

    This parade was inspired in a brazilian event, called Nails Fashion Week, realized in 8-9th June, this year.

  4. Andrea says:

    This was really cute. I actually only have two of the polishes featured but I’d love to have more!

  5. Sarah says:

    Brilliant! I have 15 and will be seeking out ‘orange fizz’ and the new pink asap!

  6. Elle-Hime says:

    That’s so… cute! I imagine the hand models had fun with that one.. though I wonder how many times they screwed up, too. ;P
    I’m not into Chanel’s polish, though.
    The Salon Effects Fashion Show video is a riot!

  7. Jaztee says:

    I enjoyed that! Very cute way of advertising. I have 3 of those (Rouge Noir, Black Pearl and Orange Fizz).

  8. Lilah says:

    I have…..0.

  9. Anastasia says:


  10. telly says:

    Thanks for sharing! I’m lucky in that my Chanel polishes last around 8 days without chips. Anything longer would be overkill…I switch out shades every week anyway!

  11. Julie says:

    Thanks for sharing. That was super cute!

  12. Margje says:

    I love this video! The music stuck right in my head. As for the nail polish shades: I don’t own any Chanel nail polish. I just don’t have affinity with the brand Chanel or their colours and they are too expensive for me!

  13. Marina says:

    OMG this is so cute! I only own 3 Chanel polishes – Graphite, Nuit de Russie and Blue Wish. Love them.

  14. sarah says:

    I would love the ad, but no women of color? That’s a shame.

  15. C says:

    Lovely production! I’ve seen that idea first in June, in Nails Fashion Week (Brazil,)but they weren’t dancing as in Chanel’s are:) and

  16. Maomao says:

    ahhh, mesmerizing!! Have you seen this?

  17. C.M says:

    it’s a lovely video. i own ca. 200 chanel polishes and i love each bottle.

  18. Alecia says:

    I only one of the nail polishes shown in the video which is Orange Fizz but I own four different colors in total and I am hoping to add Coco Blue to the bunch.

  19. Federica says:

    I have 5 of them!!