We were walking down Concourse B of the SeaTac airport when I spotted a nail kiosk. My eyes were immediately drawn to a GREEN polish sitting on the shelf and I had to run over and check it out. Even though I was tired from a long day of travelling the polish fiend in me couldn’t resist.
The brand is called butter LONDON and at the moment they only have 3 locations in the Seattle area. Their motto is “We believe in Rock & Roll. Great Britain. Fashion. And the power of our product line.” The concept of their locations is “a salon with out walls” and they only work with natural nails. The kiosks have a very upscale look and at both the locations I visited, the employees were friendly and inviting. I really wish I would have had time to grab a quick mani or pedi while in town.
I did leave with a polish, of course. The aforementioned green called Thames. It’s a gorgeous dark blue green with shimmer and great depth.
Their lacquer is called 3 Free. It contains NO Formaldehyde, Toluene, or DBP (Dibutyl Phthalates) because they “believe in Colour, not Carcinogens.” With cheeky names like The Full Monty, Come To Bed Red, Tramp Stamp, Frilly Knickers and Hen Party this line is definitely worth a look. The line also includes a selection of hand cremes, a quick dry top coat, nail strengthener, ridge filler, cuticle oil and cuticle remover.
So, being the bargain gal that I am (i.e. cheap ass), the $9/bottle price tag didn’t thrill me. I initially thought of this line as pricier Zoya. So, I wouldn’t be recommending this brand if it didn’t impress me somehow. I mean, why try something new if you can find the same stuff for less? Well, this isn’t Zoya, it’s better. Coming from a huge Zoya fan, that’s saying a lot. I’m not dissing my hometown brand but 3 Free has an excellent formula. Compared to the typically thick and somewhat goopy consistency of Zoya, 3 Free is thinner, like OPI but, without all the chemicals. Give it a try, you won’t be disappointed.
Has anyone else seen or used this brand before? Tell us about it.