ALU in WWD Beauty Biz
Talk about ending the week on a high note. After a week of major back pain I wake this morning to find that I’m in this month’s WWD Beauty Biz!!!
WWD is the leading trade publication for the Fashion and Beauty Retail industry. Once a month they publish an issue dedicated to what’s happening in the beauty world. A couple months ago one of their writers, Rachel Brown, interviewed me about my collaboration with Barielle and my Rescue Beauty Lounge shade and here’s the final result. Can you even?? I’m over the moon!
The relationship between beauty brands and bloggers is getting even cozier. Barielle has collaborated with Michelle Mismas, an accountant from Cleveland, on a fall nail polish collection named for her blog, All Lacquered Up. Working with Barielle creative director Elle Gerstein, Mismas helped translate colors from the runway into lacquers that would resonate with her polish enthusiast fan baseâ€”a slate blue Reem Acra dress was the inspiration for the grayish blue Slate of Affairs, for example.
For Ji Baekâ€™s fall collection, the Rescue Beauty Lounge founder teamed up with the bloggers behind Scrangie on a purple with green shimmer, Polish Addict on a grayish dark green and All Lacquered Up on a deep purple. â€œThey really wanted something they canâ€™t have,â€ says Baek. â€œIt shows you what is missing in the market.â€ Lest the bloggers get carried away, Gerstein cautions that their power only goes so far. â€œThe celebrity thing is much bigger,â€ she stresses. â€”RACHEL BROWN