|I doubt you can take any more buildup over the new Matte Velvet collection from Zoya so I’m happy to be able to FINALLY share the goods with you. As I’ve previously stated, Matte Velvet is Zoya’s entry in the emerging matte nail polish trend. The lineup includes three shimmering shades in a unique matte finish formula. Check them out after the jump!|
Right off the bat, I was already loving these polishes WAY more than the OPI Mattes (La Paz being the lone exception) due to the shimmer. It keeps the polish from looking like flat wall paint which for me is a good thing. And unlike slapping a layer of matte top coat on a shimmery polish (see below) this polish is truly matte and non-reflective.
We need to discuss for the formula for a sec before jumping into the swatches. Like the OPI Mattes these polish dry SUPER FAST so make haste when applying. They’re also pretty thick and can EASILY go on uneven. In fact, I had to redo a couple nails because I wasn’t quick or accurate enough. Though the bonus of them drying so fast is the lack of wait time. You can be out the door in 5 minutes with these polishes.
Again, we’re faced with the no base coat rule which I really don’t understand. As you remember from my experiment with the OPI Mattes the only decent wear was while using a base coat. If anyone with chemistry knowledge can riddle me why this is the recommendation, I know we’d ALL appreciate it. (CHECK UPDATE BELOW)
Posh is a deep burgundy shimmer. It looks very berry-ish when wet but dries more red wine.
Loredana is a chalky charcoal shimmer matte (sounds like an oxymoron doesn’t it?) that reminds me of cement. It was the thickest and most difficult to apply of the three and also my least fave. Not like a thumbs down least favorite but more like non-essential to my life.
When I first slapped it on last Friday I was all, “Rut-roh! Me thinks I see a Man Glaze dupe. Drama!!” but it’s clearly not. Fuggen Ugly is more gray with a subtle satin sheen while Loredana has a cooler, blue undertone that is completely flat. If I’m being honest, even though I hate the brand name (Man Glaze, really? Double entendre much?), I prefer the formula.
Dovima is a black shimmer that reminds me of honed black granite. It’s another shade that leans a little cool instead of being a true black. I imagine due to the silver shimmer.
To give you an idea of how these compare to a traditional polish with a matte top coat, I paired Dovima with CND Hyde In The Dark topped with Nubar V for Men Matte Finish Nail Protector (that’s a mouthful!). The matte top coat not only lightened the look of Hyde but it also left a satin finish instead of a true matte.
In regards to the wear, I threw on Loredana last Friday and after taking a shower on Saturday it was so badly chipped I had to take it off before being seen in public. It wasn’t like cool chipping (not that I really think that exists). It was more like you’re-too-lazy-go-home-and-make-love-to-your-polish-remover chipping! Since I could give two figs about going to work with a broke down mani, I’ll be testing the formula with & without base coat this week and reporting the results on Saturday.
EDITED TO UPDATE – Answer regarding base coat usage courtesy of Zoya’s Leo Reyzis:
The film properties of matte formulas are not consistent with the properties of regular polish therefore when one gets applied over the other there is a different rate of drying which causes distortions in the surface tensions of both films, best seen as ridges and valleys that will form on the polish surface (as well infinitely endless drying time). If a basecoat is still desired you must wait for base to dry completely for matte formulas to be applied on top. This may help extend wear however the surface must be completely dry and residue free prior to applying matte formula.
That totally makes sense since I did report poor OPI Matte application when using a basecoat. Thanks for the answer Leo!
The Matte Velvet nail polishes retail for $6/ea and can be pre-ordered now on Zoya.com with a July 1st ship date.
So all you matte haters? What do you say now? Matte lovers… are you like totally dying or what?