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Essie Winter 2010 – A Winter’s Tale Collection Preview

essie-winter-2010-display Essie’s Winter collection, A Winter’s Tale, brings us yet another GREEN!  You’d think I’d get sick of greens after a while but I really don’t.  I still get excited when a new one comes out in hopes that it will be totally different from the plethora of greens in my Hoarders-worthy collection.

Chase winter’s chill with a shot of smoldering color and a hint of mystery. Whether it’s a glittering New Year’s Eve bash or a quiet tête-à-tête by the fire, this sexy palette of intriguing colors speak volumes without you ever uttering a word. As you make your entrance, let them be beguiled as they wonder, “Who is that Masquerade Belle?”

Check out a preview of the colors including bottle shots and color descriptions after the jump!

“This winter’s fashions in their intense jades, deep violets and rich blacks tell a story of mysterious, powerful femininity,” said Essie Weingarten, Founder/President of essie. “I was inspired by the dark side of the season – deep pavement hues, intense reds and gorgeous blacks. The feeling on the runways was one of knowing grace and a self-assured cool – today’s woman follows her own path. Her wardrobe matches her provocative style: strident, striking and oh, so fabulous!”


Going Incognito – Your identity may be secret, but your style and panache are impossible to conceal with this deep emerald green.

Hot Coco – Paint on this tawny sepia and channel the roaring ’20s for a look that’s timelessly flawless.

Luxedo – Suit up in this deepest plum and boldly go where no man has gone before.

Masquerade Belle – Fascinating, mysterious and seductive, this black ruby sparks the imagination and inspires intense devotion.

Silken Cord – You’ve got the world on a string with this stunning risqué red wrapped around your fingers.

Smoking Hot – Break the rules with this stone-cold fox gray that burns hotter than any flame.

The Winter 2010 Collection by essie is available beginning December 2010 at and at fine spas, salons and beauty destinations nationwide. Essie nail polishes retail for $8.00/ea for a .5oz bottle.

Personally I’m looking forward to Going Incognito (big surprise!), Hot Coco and Smoking Hot.  Which shades have piqued your interest?

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There Are 69 Brilliant Comments

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  1. Kate says:

    These all look like something we’ve seen before from Essie…I’m really disappointed :( I’m seeing dupes for OPI Jade is the New Black, Orly’s Wicked, the mauve from the Essie fall collection,and that last griege/taupe looks like the mass of colors that have come out this fall from basically everyone.

    It’s a holiday/winter collection – let’s see some shimmer, or a blue or something different. I just feel like this is a reiteration of every Essie Fall/Winter release…

    • All Lacquered Up says:

      I’m really hoping there is some shimmer in these though it really looks like we’re getting all cremes. I wonder if Essie has something against shimmer.

      • kirsten says:

        I’ve never even thought about it, but you have a point! The last Essie I remember having actual shimmer is Aruba Blue! Dominica Green had shimmer and I think there may have been a couple of red, wine, or pinks with shimmer over the last decade, but other than that? In fact all of my Essie polishes are cremes except Aruba Blue! That is strange…

  2. Kelsey says:

    Kate- completely agree. The last one is the only one that intrigues me and it’s because I have an obsession with any color that appears muted/dusty/neutral in disguise.

    Although, I have found that Essie’s colors are NEVER what I think they’re going to be based on online photos of the bottles/Essie’s promo pics.

  3. Whitney says:

    I’m kind of loving Smoking Hot. It reminds me of a color I just discovered from Julep called – of all things – Whitney. (Yes, the name pulled me in, but the color is really great.) Although Smoking Hot has more purple to it, and purples are my fave. :) I will definitely be purchasing this one.

    “A” for effort in trying to approach winter colors in a non-holiday-themed kind of way. But I have to agree I would have liked some more “frosty” colors from a winter collection, like silver, light blue/grey, a shimmery/ snowy white/grey.

  4. jenny says:

    “Masquerade Belle” looks a lot like their “Wicked”.

    I will totally buy “Smoking Hot” if I can find it at my Ulta.

  5. AnnKiins. says:

    Hmmm…Nothing really new?
    The swatches that are gonna come out after this is released will probably prove me wrong or something >o<
    Kinda boring. No shimmers, glitters. Again, nothing new.

  6. AnneM says:

    I just can’t judge by the bottles and Essie’s swatches–would like to see your swatches when you can do them.

  7. melissa says:

    this looks almost exactly like their recent collection for fall 2010…I am not a huge fan of essie anyway…

  8. Hannah says:

    Most definitely the same three for me! Going Incognito, Hot Coco and Smoking Hot! I just love the images they have been using with their collections, I love the mask.

  9. Grace says:

    I had high hopes for that green, but (of course) the bottle pic is NOTHING like the little icon from the print add. Are all the graphic design people over at Essie color blind? The icon looks like a dark, dusty forest green and the bottle pic is a vibrant green with strong blue undertones (which does look a lot like JITNB). I’m curious how the brown and vampy compare to the brown and the vampy from the fall collection, both of which I own and quite like.

    Do you know if they’re putting out another holiday collection or if this is it until spring? They had so much success with mint candy apple last year, I was hoping for another holiday collection.

  10. Ariana says:

    oooo I love dark vampy colors, so Tuxedo and Masquerade Belle will be mine!! And I’m eyeing Going Incognito and Smoking Hot

  11. Molly says:

    I’m a creme gal so I do love Essie for that (though their skinny brushes drive me nuts). But *sigh* I’m still waiting for my Trade Secret to get Essie FALL. Argh (and I’m sure the Trade Secret gals are tire of me calling every day ;). Maybe I’ll just begin looking ahead to Smokin Hot, Luxedo, and Hot Coco…

  12. Lisa says:

    Going Incognito and Smoking hot look great =) Looking forward to the swatches :D

  13. Deniz says:

    I really hope Going Incognito is not very similar to JitNB…

  14. sara says:

    I’m really digging cremes lately, so I like the looks of these. Especially Going Incognito, Smoking Hot, and Luxedo.

  15. M says:

    The colours are gorgeous but I’m not too excited about this new collection, I think my problem with Essie polishes are their formula. I’ve bought a couple of polishes from their 2010 Spring collection and they’re too liquid for my taste…:-(

  16. Anne says:

    Ooh…I want Luxedo and Smoking Hot! Can’t wait until the swatches start popping up :) Thanks for the preview!!

  17. Jadis4742 says:

    Looks like my Sew Psyched is going to remain my lone lonely little Essie. Why go through all this effort to release a bunch of polishes that look like every other polish out there right now?

    Just rerelease Starry Starry Night!

  18. Nicole says:

    *yawn* i agree these colors look like other colors from essie. the theme is “masquerade” so she should have come up with purples, golds, blues, and greens. im getting kind of sick of these vampy plums and the plethora of greys we have seen lately. seriously how many shades of grey can there be? in all honesty though…i will probably still buy at least two of these colors just to have them (hot cocoa and going incognito are my picks).

  19. Alllison says:

    i’m only interested in smoking hot. I’m not really impressed with the other ones.

  20. Katherine says:

    I love Essie, but I hate their previews pics. The colors in the group shot, the square swatches and the individual bottle pics all look different. I’ll have to wait for real swatches before I decide on any.

  21. Cara says:

    Ooooh, I want Masquerade Belle! Though I’m not a huge proponent of Essie because it never stays on my nails as well as OPI. But I really like this colour. When do we get swatches?

  22. Andrea says:

    I think Going Incognito, Hot Coco and Smoking Hot look… well, hot! I might buy these colours.

  23. Violet says:

    If these aren’t dupes, I’m really interested! Essie’s formulation seems to work really well on me and I love the colors.

  24. Cam_a says:

    I really love Essie, but I am kind of disappointed. As others have already mentioned, I feel like we’ve already seen all these before…and pretty recently as well. I really wish they would try to do some shimmers/glitters….maybe re-release ‘Ruby slippers’ (I really really want to get my hands on a bottle of that one) or do some polishes alone the same line as that…

    Oh I’ll prob. pick up a few of these, at the very least Going Incognito, since I am a green lover as well. But I am going to wait until there’s some swatches out before I consider getting any of the others.

    Anyway, I think it’s time for Essie to think outside the box and come up with something new and exciting.

  25. kirsten says:

    I feel like everyone else, these colors aren’t ugly by any means, but we’ve seen it from Essie before! That said, I’ll definitely pick up Going Incognito and Smokin Hot, but I’ll wait for your swatches of Masquerade Belle, Luxedo, and Hot Coco before making any decisions on those. As usual with Essie the bottle pics, “swatches”, and the actual product never look anything alike. In the bottle Hot Coco looks like Chanel Brun which I have, but in the swatch it looks way lighter. They seriously need to work on that. Silken Cord just doesn’t do anything for me.

  26. kirsten says:

    Also I don’t really get why some of you think Going Incognito could potentially look like OPI JITNB… Going Incognito has so much more blue to it especially in the bottle and display pics that they’re not even remotely close. I know its Essie and they’re promo stuff is always off, but I REALLY doubt Going Incognito will be like JITNB at all. They already went that grassy jade green route with Pretty Edgy this summer so I don’t they would do the exact same color for Fall.

  27. Kristina, lover of polish says:

    I hope I’m wrong, but I can’t help but think:
    Going Incognito – Essie Pretty Edgy
    Hot Coco – Chanel Khaki Rose
    Masquerade – Essie Rock Star Skinny
    Luxedo – Essie Velvet Voyeur
    Smokin Hot – Essie Merino Cool or Demure Vixen

    This is not to say if I don’t love one I won’t get it, but they really just don’t seem too original this time around. I do love Essie though, it’s in my top 5 favorite formulas…

  28. Kitty says:

    I love Essie but they do more cremes than shimmers and I’m a shimmer girl. Unless I see it hit the clearance section, pass!

  29. Bunny says:

    Nothing very original here. These are just variations on a very familiar theme, making the collection a big yawn. With colors like Starry Starry NIght and Ruby Slippers in their past, I’m beginning to wonder if this isn’t a result of the corporate hand of L’Oreal which has acquired Essie. (MAC has also lost a lot of its edge since Estee Lauder acquired it — I can’t imagine Rupaul wearing any of the too pretty Venomous Villains cosmetics. :-( )

  30. LadyMorrgian says:

    I know I am the odd on out here, but I have never really been all that interested in Essie’s colors, but I am interested in Masquerade Belle. I have always loved a black based color.

  31. isnotfashion says:

    I’ll probably pick up Going Incognito and Smoking Hot but the collection in general is a bit disappointing. I agree with earlier commenters that it’s all been seen before.

  32. DWJ says:

    I’m with you, I must have Going Incognito!

  33. Angela says:

    AH! It’s going to be hard to not buy all of them. I’m totally loving all of them.

  34. Zara says:

    Ooh, these look really nice…even if they’re not that original. Going Incognito and Hot Coco look particularly nice.

  35. Jennifer says:

    If Going Incognito is anything like the blue-toned, dusty, evergreen color in the picture then count me in.

    Otherwise…I’ll have to wait to see your swatches.

  36. Chiara says:

    Masquerade Belle is the only one out of the whole collection that caught my eye, and that’s because it looked like the only color with a little more depth. These colors are just not doing much for me. Never tried Essie before, and from what I see here I won’t be doing so any time soon :(

  37. Isabelle says:

    I’m going to need ‘Smoking Hot’ there’s nothing else that catches my eye

  38. These were a snooze! Nothing we haven’t seen before from Essie, or any other brand for that matter. I also have a feeling that after 2 or 3 coats of Masquerade Belle and Silken Cord they’re going to appear black.

  39. Erin says:

    This looks like Essie’s fall collection, but with a deeper version of the green from the summer.

  40. CutieCakes says:

    That Luxedo and MAsquerade Belle are soooooooooo pretty. See this is why I love the fall and winter–everything is so luxurious and beautiful!!!!!!

  41. Liz says:

    how similiar is mink muffs to hot cocoa?

  42. Alicia says:

    Does anyone know what colors are going to be included in their miniature pack?

    I adored the resort collection this year, which kinda made me obsess with Essie this year. I really love this collection because its very me, but I totally agree they need a separate holiday collection with some sparkle and spice! And I expected more khaki undertones this season…

  43. Pretty colors, but I feel like we’ve already seen them before. That will not stop me from buying them though :P

  44. Ruthless says:

    Like most of the posters, unless these finishes somehow turn into shimmers I am so passing. None of these seem inspired or collectible, even for Essie brand.

  45. Ramin says:

    Essie fall down , No new color ,No intresting color , No more !!I will change my brand to others !

  46. Jimmy K. Designs says:

    red looks like their 5th ave to me, which is my power red! but i only like the brown and green! i have yet to find a creamy brown so i am excited about that

  47. Mary Jayn says:

    Hey! These are already out here in Quebec Canada! I find it odd since I find we often get the collections later than the US or other…. oh well! Might as well take advantage! lol!

  48. Abbey says:

    Like a lot of you, I’ll be snagging Smoking Hot, but a lot of the others don’t catch my eye. I would have loved maybe a blue, or even a dusty pink? I was more excited about the fall collection I think. Will definitely be waiting for a swatch of GI to see if it’s worth splurging on yet another green, as I do have JITNB already.

  49. Iria says:

    Going Incognito is nice!!
    Green nail polishes excite me too :D

  50. Rainbow says:

    Will check out Going Incognito, Hot Coco, and Smoking Hot..Wonder how Going Incognito compares to Jade is the New Black?

  51. Can’t wait to see how Smokin’ Hot looks like. Other colors are already seen too many times :/

  52. NinaraPoll says:

    Hmmmm… I think I need to see these in person before I decide.
    By the way… about a month ago I wandered into an Aerie store (looking for something for my sister-in-law), and by the cash registers were bowls with 3 polishes from Essie: Aerie Blue, Aerie Pink, and (I think) Aerie Candy (a pale pink) I haven’t seen mention of these on Essie’s site or Aerie/American Eagle’s sites (but I haven’t checked those sites recently), has anyone else actually seen these?76/

    • NinaraPoll says:

      Sorry about the typo… new kitten walked across my keyboard the second before I hit enter.

    • LW says:

      I work at Aerie and we do carry the Essie nail polish! For winter we have 4 different shades. One is “damsel in a dress” which is a shimmery dark purple. Another is “shine on” which is a dark shimmery gray. There is another shade that is a shimmery maroon color. I purchased 2 today because they were buy one get one free!!

  53. Barbara says:

    I love the colors, especially the deep, vampy ones, but I’ve always had a problem with Essie’s formula: it goes on too streaky or too gloopy. Has anyone actually tried these?

  54. Barron says:

    Great colors. I want to add that has some similar colors for fall, and $1 of each sale goes to a different non-profit. You can even create your own color that people vote on.

  55. coco b. says:

    This is already on sale at, just after I made an international order :S

  56. christina says:


  57. Ellen says:


    I was able to buy some here in the US for the new essie winter 2010 collection from this website. They are having some winter 2010 essie promo- $6.99 per bottle. They are the regular sized ones too. I got 3 out of the 6 nail polishes. I bought Hot Coco, Masquerade Belle and
    Going Incognito

  58. suzanne says:

    Any swatches along the pipeline?

  59. Lexie says:

    I bought smokin’ hot at ulta 2 days ago! It’s GORGEOUS! :) it’s more of a purple gray than stone gray, reminds me a little of marrow by butter london, really pretty and unique.

    • Karen, Denmark says:

      Dear Lexie,
      I think the colour is corgeous too, but I think it’s to thin and therefore almost impossible to apply. Whats your opinion about that?

  60. Stefanie says:

    When will we see them?