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Hard Candy Nail Polish Making A Triumphant Return

By on August 20, 2009
in Hard Candy
Last Friday word broke via WWD that cult cosmetics brand Hard Candy is being revamped for the masses to be sold exclusively at Wal-Mart. The first question that popped into my mind… what about the nail polish? Will the brand that brought us such unique shades as Trailer Trash, Sky and green lovers fave Sell Out stay true to its roots and keep polish in the lineup? The answer… a resounding YES!

Now I’m not the biggest Wal-Mart fan. I’m more of a Target girl. But will I run like a mad woman to my local Wal-Mart the day these beauties go on sale? Heck yeah!! When you see the full color range, you’ll be there too. I’ve got a sneak preview after the jump!

The first thing you’ll notice about the new Hard Candy Just Nails line is the bottle design. They didn’t leave out their signature oversized rings around the neck but the shape and cap are different. Of course the first thing I noticed… green! Like I had to tell you that. Of course it’s not Sell Out green, a shade I still regret not owning, but it looks mossy and fun. The glitters and that bright blue also caught my eye.
For my ingredient reading Fanatics, the new formula is 3 Free.

Colors (clockwise from top): Envy, The End, Pretty In Punk, Rumor Mill, Spendid, Sugar Daddy (white pearl), Frenzy, Fishnet, Break Up (glitter), Date Night, Hypnotic, Lava, Sweet P, Hot Pants, Mr. Right, Mr. Wrong

The best part… the price!! The polishes will retail for $5/ea. Talk about a deal. Look for the entire Hard Candy line to appear at a Wal-Mart near you beginning the 3rd week of September.

Are you giddy over the resurgence of Hard Candy polish? Did anyone else hoard their old HC polishes from back in the day?

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There Are 23 Brilliant Comments

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  1. Mama Jen says:

    i am putting this in my calender right now,…Hard Candy is the line that started my obsession with nail polish

  2. paiiige says:

    oh yes! one of the first websites i built as a teen used different Hard Candy polishes as the nav buttons. so geeky, so excited!

  3. Laurie V says:

    OMG!! I've worked at Sephora for five years, and Hard Candy was always one of my faves; I was so sad to see it go. I can't wait to get my hands on the new polishes! *swoon*

  4. Daedre says:

    Hard Candy nail polish is where my love affair with nail polish came to be! My parents would bring my a new color each time they came back from vacation in Vegas. They sold them at Nordstroms.
    I am a little surprised that after starting in markets like Nordstroms, and being carried at Sephora, they will now be a drugstore brand. Not saying D.S. polishes can't be fun, but it seems like they have lost their identity. Hoping for fun colors!

  5. adorepink says:

    I am so excited! I remember the Hard Candy brand.

  6. Concertina says:

    2nd the calendar thing!! I am going to need them all.

  7. Diana says:

    I never ever ever go into Walmart, but if HardCandy starts to move back to its glory days of having a big range of fun and funky colors, I'll be sneaking in to grab some polish. I'm another gal who came of age in the 90s and found my love of nail polish because of Hard Candy! I'm hoping they reintroduce lots of old favorites, and not just their original set of pastels! I'm pulling for SellOut and Chronic.

  8. Beatriz says:

    i hope they sell at other places because i do not shop at walmart. even for hard candy :( BRANCH OUT!!!

  9. Anonymous says:

    I agree! I live in Miami and going into any Walmart is like opening a door to a 3rd world country, with product spills everywhere, people speaking unrecognizable languages and glaring when English is spoken, homeless people begging for money in the cosmetics isle, weird smells and awful customer service. BUT… once they start selling hard candy I will bite the bullet and enter the place I swore off when I moved here and visited my 1st Miami Walmart. I LOVE HARD CANDY!! THANKS FOR THE NEWS!!

  10. Anonymous says:

    Will they sell it on so I don't have to actually enter the store? If so that would be great. I have 6 colors that I have been hoarding. I want the pastels back especially Violet and Bubble Gum! They were the best!

  11. Felicia says:

    Excited and drooling.

  12. beautyjudy says:

    I can't wait for this to come to my walmart! woo!!!

  13. plumsiren says:

    Intrigued, given the history, but not sold yet. So many great brands came along to pit their polishes against HC's (prob a big reason why they had problems), I wonder how much of a place they'll still have in the market.

  14. The Glitterati says:

    Wow, hope these make it up to Canada soon! Those colours look so awesome and fun.

    I'm finding these "oh noes, WalMart!!!11!!" comments hilarious. Maybe their stores are less crazy up here, but seriously, people speaking different languages? Out loud?? IN PUBLIC??? Heaven forbid! :D It would be nice to see Hard Candy at other retailers though, for those with moral oppositions to WalMart (that I can understand!).

  15. nika says:

    i remember hard candy!! brings me back to middle school lol

  16. Milan Angel says:

    Oh I just despise Wal-Mart…I'm such a Target girl but I'll be at Wal-Mart all over these when they come out! Thanks for the heads up!

  17. rachel says:

    my mom will never let me forget how i collected rows upon rows of Hard Candy nail polish when i was a pre-teen. to her it signified the beginning of my packrat tendencies that go beyond nail polish, and she always points to it when i talk about wanting more of anything. i threw them all out (STUPID) because i figured they were childish and tacky (WRONG) and i still remember some of those amazing colors. "sushi" was just like greenport. sigh.

  18. PolishPig says:

    Just lovely to read all the comments.

    Living in Sweden, I don't have any teenage memories of HC, and 6 month ago, I didn't own a single one. Today I counted them, and now I have 31 different colours. E-bay is fantastic! :-)

    It will be fun to try to get a hold of the new ones as well. Maybe a fellow american polish addict without a phobia of Walmart can help? ;-D

  19. ashleydanielle says:

    i'll be keeping my eyes out of these!

  20. Beeks says:

    I'm also crossing my fingers for a Canadian release but I doubt it will happen. We always seem to get the short end of the stick on things like this!

  21. Sandy says:

    Hard Candy is now in a Wal-Mart store here in Houston I was in over the weekend. Wow, what a color selection! Brings back colorful memories.

  22. YK says:

    I live in Korea, and we don’t have Hard Candy here. So, I have a question for you all. What is so grrrrreat about this Hard Candy nail polish? Can anyone plz answer my question?

  23. Kellie says:

    Has anyone ever tried Hard Candy – The End? I can’t find ANY reviews or swatches of it!!