Untried Day #117: I’m already declaring magnetic nail polish to be the new crackle and with LCN being the first out of the gate in the US, I’m sure it will put them on the map with consumers in the States.

I met with the owners of LCN USA at Cosmoprof and I had no clue that the brand has been in the US for 20 years. What’s funny about that is I placed an order with a German e-tailer years ago and picked up a LCN polish not knowing it was available here. I didn’t even swatch or blog about it at the time because I know how hard it can be to get nail polishes from overseas outside of swapping.

So now that I know that this color is accessible to both my US and European Fanatics, I figured it was time to crack it open. That brings us to today’s untried, LCN Blue Laguna.

Once upon a time, Lancôme released Le Magnetique, a magnetic nail polish, and people even outside the nail fanatic realm were fascinated. Tiny metallic particles in the polish formed a star sapphire pattern on the surface when a special magnet was placed in front of it. What a crazy and unique concept, no?

Of course, Le Magnetique was a US limited edition which upset international fanatics, rightfully so. Then L’Oreal (Lancôme’s parent company) decided to release a special European version of Le Magnetique under the L’Oreal brand in a wider range of colors which upset the US fanatics, rightfully so.

That brings us to today. We haven’t heard a peep about magnetic nail polishes in the US since the Le Magnetique craze and it was almost as though we forget they ever existed. But now, thanks to LCN, we have a whole new set of magnetics to play with and a new design pattern.