 365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
Last week we talked about the J.Crew ad featuring Jenna Lyons painting her son’s toe nails bright pink. It caused quite a stir with some conservatives out there and to show support of Jenna, someone of Facebook created an event asking members to paint their nails pink on April 22nd.
Like I said in my original post about this, most people I know were more curious about the nail polish color than what Jenna was doing to her son’s toes. The color used in the ad is called “Peep Show,” a shade made exclusively for J.Crew which has now sold out (not surprising). Essie Pink Parka from the Fall 2009 collection is said to be a dupe for Peep Show so I polished my nails with it today as a sign of support. ***Edited to add – Apparently I was misinformed when told that Pink Parka was a dupe for Peep Show. Cute As A Button is a better match.*** |
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There’s been a lot of buzz recently around a J.Crew ad that depicts the company’s president, Jenna Lyons, with her son who has neon pink nail polish on his toes. It includes the quote, “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”
Why there is such an uproar about this escapes me. Granted, I don’t have, or plan to have, children so I can’t really see this from a parent’s perspective but I’ve always felt that if you aren’t hurting anyone or breaking any laws, do what you damn well please.
We’ve discussed men wearing nail polish in the past and to this day it is still one of my most popular posts, continuing to receive new comments. While there are people against the idea, the majority of us Fanatics seem to be okay with men wearing polish on their hands or feet. So why shouldn’t this apply to little boys? Would we even be talking about this if the color was more “masculine” like gray or black?
When I looked at the ad, I thought, “Oh this is a way to pimp the Essie polishes J.Crew will be carrying this summer. Using her son will be sure to draw attention.” Not that civilization as we know it is ending because of how she colored her son’s toenails.
Yes, it is eye catching to see a male with neon pink toes. Yes, it obviously got the press to take notice. But how did I learn of this whole controversy? From a reader asking me on Twitter if I knew the name of the polish used in the ad. Enough said!
What are your thoughts on this ordeal? Is it something we should be talking about? Do any of you have young boys in your life that like to polish their nails? Does it make a difference whether the color is a “girly” pink or “masculine” dark?
ps To answer the reader’s question… I don’t know the shade name but when I find out I will update this post. The Essie polishes used in J.Crew ads are usually for sale on the website but the only pink I is see currently is Forget Me Nots which is not neon.
 365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
Today made me realize why the Bangles sang a song called “Manic Monday.” This was one CLUSTER (as my friend Nancy would say) of a day. I spent my morning aiming a hair dryer at the wall of ice in our beer fridge so I could save the two kegs inside from spoiling. The rest of my afternoon included getting prices on garage door openers since mine decided to die over the weekend while the boyfriend was away at a hockey tournament, of course.
By the time I got around to removing my Inglot 646 manicure, I should have expected to find that it STAINED my nails Smurfy blue. After all everything comes in threes, right? Even though my precious Orly Cutique removed most of the staining I was so not in the mood to even think about applying a light colored polish. Instead I decided to itch the brown nail polish scratch that Estee Lauder Chocolate Crave started. I went hunting for an untried brown and stumbled upon Essie Little Brown Dress. |
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 365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
In December we talked about Essie entering the mass retail market with an edited selection of their core collection colors and new retail exclusives. ”Retail exclusives” made my ears perk up so I was curious to see what kind of colors the mass consumer would get versus what Essie offers to salons.
To be honest when the L’oreal buyout of Essie became public I was skeptical of how this type of change would be received. Unlike a lot of salon brands that have ended up filtering into mass retailers via the gray market, Essie was one that I rarely came across. At least in my tiny piece of the universe. But I have yet to hear a big uproar from the salon community about L’oreal bringing Essie to the mass crowd.
Anywho, as soon as I spotted my first Essie retail display I zeroed in on the blues and greens and came home with Dive Bar and Trophy Wife. Of course I rush to buy these colors and where do they end up? Good question. This past weekend I was cleaning out a drawer looking for receipts (oh joyous tax season) when I found the polishes still in the drugstore bag. I must have hid them in a fit of de-cluttering before they made their way to the polish room. I decided to give Essie Dive Bar a whirl first. |
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Essie nail polish has become a staple for salons worldwide. It’s rare to walk into a nail shop or salon and not see those iconic square white-capped bottles lining the walls. When the news broke about L’oreal acquiring Essie we all wondered what this would mean for the brand. Well now you’ll be able to find this manicurist favorite at your local retailer.
Essie has pared down its core color collection to a tightly edited lineup for retail offering 100 nail colors and 16 nail treatments to consumers.
New York, NY – November 30, 2010 – essie, the global brand and ultimate nail color authority, beloved by millions and available in more than 250,000 salons worldwide, is now at retail. 100 classic and of-the-moment colors, hand-picked by Essie herself, will be on-shelf in stores along with 16-skus of custom nail care solutions. It’s absolutely everything a woman needs for a salon-perfect manicure – at home!
The essie in-store experience promises a shopping experience like no other. essie brings the salon environment to retail with upscale, bright white merchandising units that make it easy for her to shop the collection and find the colors that speak to her.
Keep reading for more info on where you can find seasonal collections and see the full retail and salon color lineups.
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