Introducing Rescue Beauty Lounge Mismas

Fanatics, I am beyond thrilled that I can finally reveal MISMAS, my signature nail polish from Rescue Beauty Lounge. Releasing as part of RBL's Fall 2009 collection, Mismas (pronounced miss-mass) is one of three shades that are part of Ji's "blogger dream nail polish color" concept. For the upcoming Fall season, Rescue Beauty Lounge’s Ji Baek takes customization to a whole new level, with a limited collection of colors designed by nail polish bloggers and a transforming true matte topcoat. The beauty rebels behind nail polish blogs are serious about their polish. They’re the ones who not only embrace the trends, but inspire them. So how do you reach them with something truly avant-garde? If you’re Rescue Beauty Lounge’s Ji Baek, you let them share with you their very own dream nail polish color. “These women have literally hundreds of colors in their polish wardrobes,” said Baek. “I was interested in finding out exactly what color they are still searching for—what color are they missing?’ Ji really did create my missing color and I hope you'll love it as much as I do. Check it out after the jump!

When Ji approached me with her idea of creating my ultimate fantasy color I was shocked with disbelief. I mean what an opportunity. How did I get so lucky? Even now, looking at the bottle, it seems surreal.

Of course a million ideas ran through my head and it felt like such a daunting task to come up with one shade. One color that would represent me and fulfill a dream. Now I'm sure most of you expected a green from me but I wanted do go a different route. The way I see it, over the past couple years so many amazing greens, including RBL Recycle, have come out that I couldn't imagine competing.

So I looked at my polish stash and the RBL lineup and came up with a shade I felt was missing from both; a deep purple creme. Ji does cremes like no other so I knew I was playing into her strength. And while I have many purple shades I love, they're mostly shimmers/glitters. All of my cremes are either too sheer, too red, too blue, too bright or too "almost black" and so with that in mind, Mismas was born.

All I can say is Ji nailed it. Like seriously nailed it. I sent her a few pics as ideas for the color and she got the shade on the first try. It was just a little too pigmented. On round two we had perfection. It's utterly gorgeous and I am PROUD to put my name on it.

Ji also created a Matte Top Coat to accompany this collection.

Completing the collection is a Matte Topcoat. “The sea of neon brights and ‘80’s styles on the runways left me baffled. Then there was Lanvin, with its gorgeous play of textures in black-on-black.”

Baek set out to create a truly matte topcoat that not only protected your polish color, but would leave your nails with a rich flat finish, like bisque china. Of course it’s without Touluene, Formaldehyde, or DBP.

The collection launches in September. The polishes retail for $18 and can be purchased online at RescueBeauty.com.

Now head on over to Scrangie.com to check out her creation. A shade she describes as "sparkly, fascinating, beautiful and a bit unusual."

Steph from PolishAddict.com will hopefully be posting her color for us to see soon as I know she's been busy and on a blogging break. I hope to have the other blogger creations to show you soon.

What do you think? Will you be picking up a bottle of Mismas?